The Keys to Tomorrow’s Mobility

Data Science and Complex Driving Systems

Jan Totz and tech entrepreneur Sophia stand in front of an Audi.

The vehicle shown is a concept vehicle that is not available as a production vehicle.

Notes from the future

"Clarity, focus, and commitment to implementation – that's how we are reshaping design and the company", – this is the message of CEO Gernot Döllner in notes from the future.

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Current topics from the world of Audi

The side view of the new Audi Concept C.

Strive for clarity

The brightest moments in Audi history involved daring leaps of imagination and innovation, cutting-edge technology, and groundbreaking design. The new design philosophy "The Radical Next" builds on this legacy and is based on four principles: clear, technical, intelligent, and emotional. Through the way Audi designs its vehicles, clarity will shape the company.

The vehicle referred to is a concept car that is not available in series production.

Harris Dickinson läuft seitlich am Audi Concept C vorbei. Das Auto ist von vorne zu sehen.

09/07/2025

Clarity is a way of life

„Strive for clarity“ ist ein Leitmotiv für Audi. Dieses Mindset wird im Audi Concept C erlebbar – und von Schauspieler Harris Dickinson gelebt.

The vehicle referred to is a concept car that is not available in series production.

09/02/2025

The Radical Next

At its best, Audi is an unmistakable combination of clarity, technicality, intelligence, and emotion. These principles are the four fundamental pillars of the new Audi design philosophy.