Innovation

Audi is changing. Continuously. Discover here how our innovations ensure "Vorsprung durch Technik," how modern technology and progressive thinking characterize Audi, which processes are behind them and how our engineers work to further develop the existing.

Product Innovation

Audi is shaping the sustainable mobility of tomorrow, combining innovative technologies with progressive design along the way. Now is exactly the right moment for courageous and creative minds to ask unfamiliar questions and leave well-trodden paths.

Future Technology

Future technologies

Autonomous driving, virtual reality or artificial intelligence: For Audi, the term mobility encompasses much more than just getting from point A to point B. In this way, Audi wants to help ensure that new technological possibilities can be used responsibly.

Digitalization

Audi is systematically driving forward the digitization of the vehicle and the customer experience. And Production is also working on the Smart Factory, the intelligent, digitally networked factory of the future.

Research

The future begins today: with our visions, decisions and investments. At Audi, we are always looking for solutions that move people. That means first understanding what matters and is important to them: today and tomorrow.

Innovation

Audi driving experience

Driving and safety training courses on Audi dynamic tracks, exclusive Alpine tours, winter training courses in Scandinavia - the Audi driving experience offers Audi fans unforgettable driving experiences.

Audi RS e-tron GT performance: Power consumption (combined) in kWh/100 km: 20.8–18.7CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Topics from the area of innovation

Drive Systems 09/10/2024

Record-breaking aerodynamics

The Audi A6 Sportback e-tron combines aerodynamics and energy efficiency for range and performance. Find out more now.

Audi e-tron: Power consumption (combined) in kWh/100 km: 26.1–21.7CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

A6 Sportback e-tron: Power consumption (combined) in kWh/100 km: 15.9–14.0CO₂ emissions (combined) in g/km: 0CO₂ emission class: A

Design 09/02/2024

“The wheels make the car”

The designer Andreas Valencia Pollex explains the wheel design of the new Audi Q5.

Design 08/06/2024

Audi A6 e-tron: from concept car to series production

Two exterior designers from Audi explain how the Audi A6 e-tron concept car became a production vehicle.

To story overview

Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.

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The international Audi website

Discover Audi as a brand, company and employer on our international website. Experience our vision of mobility and let yourself be inspired.

Audi of America: models, products and services

Explore the full lineup of SUVs, sedans, e-tron models & more. Build your own, search inventory and explore current special offers.

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