The vehicle referred to is a concept car that is not available in series production.
Strive for clarity
The brightest moments in Audi history involved daring leaps of imagination and innovation, cutting-edge technology, and groundbreaking design. The new design philosophy "The Radical Next" builds on this legacy and is based on four principles: clear, technical, intelligent, and emotional. Through the way Audi designs its vehicles, clarity will shape the company.
“Radical simplicity is at the heart of our approach. We achieve clarity by reducing everything to the essential.
Massimo Frascella, Chief Creative Officer
Audi Concept C
The Audi Concept C is the first manifestation of this new clarity. Building on the legacy and essence of the four rings, the concept car begins a new design philosophy.
Reduction to the essential: The Audi Concept C embodies athletic minimalism with a purity of form, precision, and solidity.
Reduction to the essential: The Audi Concept C embodies athletic minimalism with a purity of form, precision, and solidity.
Monolithic and precise: The sculptural form of the Audi Concept C looks as if it were crafted from a single piece of metal.
At the center of the new face is the vertical frame. Its clear, upright form lends the Concept C presence and an unmistakable identity.
Monolithic and precise: The sculptural form of the Audi Concept C looks as if it were crafted from a single piece of metal.
At the center of the new face is the vertical frame. Its clear, upright form lends the Concept C presence and an unmistakable identity.
A signature rear: Precisely defined volumes and a four-element light define the rear. Clean surfaces and horizontal slats underscore the car’s sporty character.
More than an aesthetic choice: Titanium stands for technical emotion, its satin luster evokes a warm and technical elegance. A material that embodies precision, lightness, and strength.
A signature rear: Precisely defined volumes and a four-element light define the rear. Clean surfaces and horizontal slats underscore the car’s sporty character.
More than an aesthetic choice: Titanium stands for technical emotion, its satin luster evokes a warm and technical elegance. A material that embodies precision, lightness, and strength.
The Audi Concept C is the first Audi to feature a retractable hardtop. It combines the elegance of a coupé with an open-top experience.
The Audi Concept C is the first Audi to feature a retractable hardtop. It combines the elegance of a coupé with an open-top experience.
