Iconic models in the history of Audi

“Vorsprung durch Technik” is the motto that permeates the history of what is known today as AUDI AG. Many models produced by Audi over the years have shaped the history of the motorcar with their design language and technical innovations. Here we present a selection of these models – and demonstrate how many different facets “Vorsprung” can have.
“
The beginnings
”

The beginnings

Audi Tradition

The beginnings

Audi and its predecessor brands were among the pioneers of automotive engineering at the beginning of the 20th century. The brands covered all vehicle segments, producing everything from entry-level to luxury models.

Read more
“
United to form Auto Union AG
”

United to form Auto Union AG

Audi Tradition

United to form Auto Union AG

With the merger of Audi, DKW, Horch and Wanderer to form Auto Union AG in 1932, the manufacturers ensure their survival in the crisis thanks to synergies and segmentation.

Read more
“
The era of the economic miracle
”

The era of the economic miracle

Audi Tradition

The era of the economic miracle

After the currency reform in 1948, the need for mobility grows in Germany. Auto Union GmbH and NSU Werke AG focus on two-wheelers and automobiles.

Read more
“
The Four Rings with a new profile
”

The Four Rings with a new profile

Audi Tradition

The Four Rings with a new profile

Increasing demands on cars require a reorientation, that is mastered by relaunching the traditional Audi brand.

Read more
“
Ascent to the premium segment
”

Ascent to the premium segment

Audi Tradition

Ascent to the premium segment

In the 1980s and 1990s, Audi repositioned itself in the luxury class with innovative technology such as quattro all-wheel drive, lightweight aluminium construction and powerful, highly efficient engines.

Read more
A group of people standing around Audi traditions models

Audi Tradition

Events

Discover the history of Audi with all your senses at one of the many events that Audi Tradition organises. We look forward to meeting you!

Read more

Close

Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.

    Switch

    Close

    Close

    You are using an unsupported browser to access this website. To get the best User-Experience while visiting the website, please use the latest versions of Chrome, Firefox, Safari or Edge.

    Thank you very much for your visit.
    Your Audi Team

    The international Audi website

    Discover Audi as a brand, company and employer on our international website. Experience our vision of mobility and let yourself be inspired.

    Audi of America: models, products and services

    Explore the full lineup of SUVs, sedans, e-tron models & more. Build your own, search inventory and explore current special offers.

    Switch to audiusa.com

    Error report

    The feedback form is currently unavailable.
    Please try again later.

    You may deactivate your ad blocker to view the feedback form.