Iconic models in the history of Audi

The beginnings

Audi and its predecessor brands were among the pioneers of automotive engineering at the beginning of the 20th century. The brands covered all vehicle segments, producing everything from entry-level to luxury models.

United to form Auto Union AG

With the merger of Audi, DKW, Horch and Wanderer to form Auto Union AG in 1932, the manufacturers ensure their survival in the crisis thanks to synergies and segmentation.

The era of the economic miracle

After the currency reform in 1948, the need for mobility grows in Germany. Auto Union GmbH and NSU Werke AG focus on two-wheelers and automobiles.

The Four Rings with a new profile

Increasing demands on cars require a reorientation, which succeeds with the revival of the traditional Audi brand.

Ascent to the premium segment

In the 1980s and 1990s, Audi repositioned itself in the luxury class with innovative technology such as quattro all-wheel drive, lightweight aluminium construction and powerful, highly efficient engines.