Light bulb with the four rings from Audi

Strategy

Sustainable success is based on long-term vision and innovative strategy. A clear commitment to electric mobility is essential to Audi's strategy. Within the next five years, the company will expand its EV portfolio: By 2027, the four rings plan to offer a fully electric vehicle in all core segments. Audi is accelerating its transformation into the leading provider of sustainable e-mobility.

Management

The corporate management of AUDI AG draws on its expertise and leadership to promote the interests of the Audi customers and more than 87,000 employees around the globe.

Business Areas

Vorsprung durch Technik: Each brand stands for outstanding performance, pioneering technologies, fascinating design and tremendous emotion. Audi and the three traditional Italian brands Lamborghini, Ducati und Italdesign together make up the Audi Group.

Locations of the Audi Group

At its production sites worldwide, Audi stands for "Vorsprung durch Technik”. Through innovative logistics processes, modern manufacturing technologies and efficient production systems, highly qualified employees set uniform standards as part of the Audi production system.

Strategy 03/19/2024

Audi ups the pace

A new activation and implementation program is now allowing Audi to tackle important issues in order to achieve long-term success. The Audi Agenda centers on products, technologies, the brand and the regions of China and North America. The clear goal of the Four Rings is to breathe new life into “Vorsprung durch Technik,” bring the company closer to its customers and strengthen quality. This applies to all products and is also a mindset for the entire company. An overview.

Audi Q6 e-tron quattro: electric power consumption (combined): 19.6–17.0 kWh/100 km; CO₂ emissions (combined): 0 g/km; CO₂ class: A

Compliance

Compliance & Integrity

The elements of compliance and integrity are firmly anchored in our strategy and culture. They are the basis of our actions at Audi. Our aim is to make decisions in accordance with the relevant laws, internal regulations, and values.

Responsibility in the Supply Chain

Responsibility in the supply chain

In addition to demanding high standards as regards quality, technological expertise as well as performance and competitiveness, the Audi Group expects its suppliers to strictly comply with sustainability requirements.

Circular Economy 12/02/2024

Rethink: thinking about the end right from the start

As part of Design for Circularity, Audi promotes the circular economy in the early phases of product development. According to the Rethink principle, components in the concept phase are already designed with their recyclability in mind.

Circular Economy 10/29/2024

The circular economy in practice: Audi Genuine exchange parts

Audi Genuine exchange parts are a resource-saving alternative to new parts – offering the best possible quality in accordance with Audi standards. They show how Audi is turning ideas for the circular economy into reality, to the benefit of its customers.

Stakeholder Management

Constructive dialogue

Audi in dialogue: the company uses regular dialogue events and conferences to actively involve its stakeholders. This approach enables Audi to promote an intensive, ongoing exchange about strategically relevant topics.

Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.

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Discover Audi as a brand, company and employer on our international website. Experience our vision of mobility and let yourself be inspired.

Audi of America: models, products and services

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