Vehicles from Audi, Lamborghini, Ducati, Italdesign and Bentley

Participations and services

Vorsprung durch Technik: Each brand stands for outstanding performance, pioneering technologies, fascinating design and tremendous emotion. Audi and the three traditional Italian brands Lamborghini, Ducati and Italdesign as well as Bentley together make up the Audi Group.

Audi participations

Business Areas

Ducati

Innovation, italian style and victories: The motorcycles of the Ducati brand are renowned for their unique design, but also as examples of outstanding expertise in lightweight technology and engine development, as evidenced by the array of motorsport triumphs.

Business Areas

Lamborghini

Lamborghini manufactures the most sought-after super sport cars in the world. This success is based on the love of design and the continuous search for innovative solutions. Lamborghini is also heavily involved in motor racing – the Lamborghini Blancpain Super Trofeo.

Business Areas

Italdesign

As a design, engineering and prototyping service Italdesign is a incubator for new and innovative solutions. During the last half-century Italdesign has always been one step ahead of market changes.

Business Areas

Bentley

Bentley stands for customized luxury, perfect craftsmanship, and powerful performance. Since 1919, the brand has been manufacturing unmistakable street icons in Great Britain. Bentley Motors has a clear road map for the future: Bentley aims to become a completely climate-neutral brand for luxury vehicles by 2030.

Further participations and services

As it transforms itself into a digital premium car company, Audi is continually expanding its network of expertise, including beyond the boundaries of the factory. To achieve this, Audi is choosing various approaches for integrating creative and innovative ideas – including strategic cooperations, financial investments and fully owned subsidiaries. Here are just a few examples:

Business Areas

Audi Interaction GmbH

The link between the person and the brand: Audi Interaction supports dealers and service locations in Germany with communications services.

Business Areas

Audi Business Innovation

Innovative concepts: Audi Business Innovation GmbH is thinking beyond the vehicle as a product and are using our digital services to complement the range of services offered by AUDI AG.

Business Areas 08/02/2022

A4nXT

Network, cooperate and invest: A4nXT links promising start-ups with Audi's expertise to work together on the most important innovations in the automotive industry and shape the future of mobility.

Business Areas

Passion to the last bolt: Audi Sport GmbH

40 years old, but not aged a day: Audi Sport GmbH stands for the sporty and exclusive image of the four rings.

Research

Audi Innovation Research

The AIR Office Beijing analyzes trends, observes the growing high-tech scene and cooperates closely with a network of innovative lateral thinkers. Mission: decoding the lifestyle of the future.

Business Areas

heycar

heycar is the online marketplace for high quality assured used cars. Volkswagen AG is a shareholder and sees the portal as vital for the sale of used vehicles.

Further information

Locations of the Audi Group

At its production sites worldwide, Audi stands for "Vorsprung durch Technik”. Through innovative logistics processes, modern manufacturing technologies and efficient production systems, highly qualified employees set uniform standards as part of the Audi production system.

Company

Strategy

Sustainable success is based on long-term vision and innovative strategy. A clear commitment to electric mobility is essential to Audi's strategy.

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The force is with them

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Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.

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