Founded in 2013 by Audi as a 100% subsidiary, ABI develops, implements and carries out innovative concepts, products, and services in the areas of IT, digital business models, and mobility. One core product is Audi on demand, a mobility service that makes it possible for users to experience flexible and comfortable premium mobility.
Here’s how it works: customers can book the Audi of their choice by the hour or by the day using either the Audi on demand booking website or an app, depending on the market region. Comprehensive services and personal assistance at vehicle handover are included. The core product Audi on demand is live in Beijing, Hong Kong, Singapore, Tokyo, Manchester, Birmingham, Edinburgh, Newcastle, Bristol, Glasgow, Stansted, South London, Barcelona, Palma de Mallorca, Heilbronn, and Munich. “Silvercar by Audi” is available in 25 mobility locations in the USA.