Cockpit of an Audi concept car with large display in the dashboard

Product Innovation

Audi is shaping the sustainable mobility of tomorrow, combining innovative technologies with progressive design along the way. Now is exactly the right moment for courageous and creative minds to ask unfamiliar questions and leave well-trodden paths.

A futuristic heads-up display shows route planning in 3D with weather data and other information.

Technologies

Technological leadership is as much a part of the Audi DNA as the iconic four rings. Every day, Audi employees work to ensure that technical progress reaches the road. At the heart of our innovative strength is a unique driving experience. But we go even further: Thanks to future-proof technologies and services, we ensure an unparalleled customer experience.

Printouts of design templates, Copix pens and various adhesive foils on a table.

Design

Distinctive aesthetics, progressive shapes and surfaces, and the play of light are the hallmarks of Audi's design philosophy. Audi is rethinking the interior. The interior is more consistently geared to the needs of users than ever before.

Luisa Werther stands in the foreground, Jakob Hirzel leans against a blue Audi A5 in the background

07/17/2024

The team(work) behind the new Audi A5

Planning, design, production, marketing: thousands of dedicated Audi employees are behind the new Audi A5. Find out more now!

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Notice: All consumption and emission values are based on the characteristics of the German market.