Audi has been the main sponsor of the most important music and theater festival in the world since 1995 – and the partnership was recently extended until 2027. A special component of this cooperation remains the guest performance of the Salzburg Festival in Ingolstadt, which has been held during the Audi Summer Concerts since 1994. In 2023, the Los Angeles Master Chorale made a guest appearance there under the direction of Peter Sellars.
Audi’s cultural commitment: Audi ArtExperience
Audi ArtExperience: The four rings’ cultural commitment

Audi has been committed to culture for more than 60 years. The company’s orchestras and sponsorships for visual arts, theater and film, as well as its major events, concerts and festivals, under the joint umbrella of the Audi ArtExperience, prove that culture is enthusiastically experienced at Audi – and at an internationally recognized level. This page showcases a selection from the varied activities.