Full electric speed ahead

Audi's approach to electromobility is about much more than just an electric drive. Rather, all e-tron models focus on people and their needs. Audi describes product highlights with clear customer value as “electrifying” – for instance, optimal charging times, long ranges and the ability to stream one’s favorite music. Interior and spatial concepts’ designs will be based entirely on passengers’ well-being in the future, as Audi’s latest concept cars show.

One reason for these strong figures is the distinct increase in deliveries of fully electric models. The Audi e-tron (including the Sportback) was the bestselling fully electric premium SUV in Europe in 2021. With the new Audi e-tron GT quattro, Audi RS e-tron GT, Audi Q4 e-tron and Audi Q4 Sportback e-tron models, Audi more than doubled its product portfolio of fully electric models in 2021.

The strategy also includes investments in a premium charging infrastructure. “Charging has to be as easy as refueling – and ideally even more convenient,” Duesmann said. The first Audi charging hub, which was built at the exhibition center in Nuremberg at the end of 2021, demonstrates the charging experience of the future today. Electric car owners can reserve one of six high-powered charging spots with up to 320 kW of charging output there. While their cars are charging, customers can make use of the connected lounge to take a break or work on the go. In the future, the Audi charging hub will be able to serve peak demand for charging in an urban environment. Audi will be testing out another charging hub in Zurich, Switzerland, starting this summer.

Whether it’s Zurich, Nuremberg or Changchun, with its new campaign, Audi is taking the “electric” feeling out into the world and once more making it clear that the Group associates electromobility with much more than just an electric drive.