The perfect match – since 2002

At the beginning of our partnership with FC Bayern in 2002, we could not have imagined that we would one day look back on a shared history that would last for years and be marked by so many successes and milestones. At that time, FC Bayern’s current CEO and coaches were still active on the pitch. The future, as we experience it today, was only just being conceived in Audi Research and Development.

After 20 years together there is a lot for us to celebrate. The Audi design tells us this in the form of an "anniversary jersey" thats spans the hood and roof of the Audi RS e-tron GT FC Bayern concept, completed by FC Bayernn

’s club crest on the rear window. Each season is highlighted separately, framed on a timeline in a diamond look in high-contrast red on a black background.

The Audi RS e-tron GT FC Bayern concept becomes a time machine and shows what a football club with strong partners can do. This partnership thrives on the mutual promise to offer more together and to see the presence at our grounds as a privilege that must be used in the interest of fans.

We are interested in connections, dynamics, movement and, time and again, the desire to head off in the direction of the future and the next title. It is this attitude that brings success. All in all, these have been 20 years full of superlatives, which we now fondly look back on, while sensing the most important thing: the incredibly strong, positive emotions evoked by Audi and FC Bayern.

The Audi RS e-tron GT FC Bayern concept’s anniversary livery wrap will definitely turn heads. When it electrically accelerates, even FC Bayern’s players will be left breathless. FC Bayern’s football stands for the courage to see through progressive ideas with power and then accelerate fiercly as they endeavor to reach their goals. Their philosophy is to reconcile the beautiful and innovative game with the hunger for success that characterizes the club. Hunger for success and progressive thinking are also important components of Audi’s DNA and we – Audi and FC Bayern Munich – have been the perfect match for 20 years. That’s what we’re celebrating with the Audi RS e-tron GT FC Bayern concept.

Two FIFA Club World Cup wins, 6 Champions League wins, 2 UEFA European Super Cup victories, 6 Bundesliga Cups, 20 DFB German Cup victories, 11 DFL-Supercup wins, and an incredible 32 German championships – unbelievable achievements for a football club.

Onwards, ever onwards — an attitude that connects us more than anything else with FC Bayern. We both know what we are capable of and where we see world-class success in our field – and therefore also what we have together. Based on this attitude, we want to celebrate the past 20 years together and in the Audi RS e-tron GT FC Bayern concept set ourselves up for equally successful future decades.

Future is an Attitude.

At the anniversary celebration to mark 20 years of partnership between Audi and FC Bayern, the Audi RS e-tron GT FC Bayern concept will be present at the Allianz Arena at the Bundesliga home game against Bayer 04 Leverkusen on September 30. Don’t miss it!